Economy of Love
By 2027, Heliopolis University (HU) and SEKEM will have widely disseminated the Economy of Love standard across Egypt, creating a robust national framework for true-cost accounting and regenerative business practices that serve as a model for the Global South.
Why It Matters
Hidden Environmental Costs
Conventional agriculture externalizes devastating costs to soil, water, and human health.
True-Cost Pricing
Internalizing environmental and social costs creates fair market conditions for sustainable goods.
Fair Value Chains
Ensuring transparent, equitable relationships from smallholder farmers to final consumers.
Our Goal 2027
By 2027, Heliopolis University (HU) and SEKEM will have widely disseminated the Economy of Love standard across Egypt, creating a robust national framework for true-cost accounting and regenerative business practices that serve as a model for the Global South.
Performance 2025
Carbon credits generated and certified under EoL standards
Stock exchange listing milestone achieved
Farmers integrated into the EoL network
EBDA land transitioned to regenerative practices
EoL standard explored by Brazilian delegation, expanded to Saudi Arabia, aligned with IFOAM's global Family of Standards
New jobs created / Total employees
Our Approach
A systemic shift requiring multi-stakeholder engagement, technological innovation, and financial restructuring.
qr_code_scanner Supply Chain Transparency
Implementing 'Impac Trace' technology to track product journeys from seed to shelf, ensuring absolute transparency and verifying true-cost claims for conscious consumers.
inventory_2 White-labeled Products
Partnering with major retailers to introduce EoL certified white-label organic goods, lowering the barrier to entry for sustainable consumption.
forest Carbon-Farming Prototype
The Wahat farm serves as our living laboratory, proving that regenerative biodynamic agriculture can sequester significant carbon while restoring desert landscapes.
account_balance_wallet Regenerative Microloans
Providing accessible financing to smallholder farmers specifically tied to the adoption of regenerative, organic, and biodynamic farming practices.
Carbon credits in 2025
Including historic transactions on the Egyptian Stock Exchange (EGX) — the first CO₂ certificates ever traded on Egypt's exchange, monetizing regenerative agricultural practices into measurable value for farming communities.
EoL Global expansion in 2025
A Brazilian delegation visited SEKEM to explore EoL implementation in Brazil — the standard's first foothold in Latin America — while the framework was further expanded into Saudi Arabia.
Alignment & partnerships
EoL criteria were updated to align with the IFOAM Family of Standards, strengthening its position as a globally recognised certification system. Six new international markets opened for EoL-certified products: UAE, France, Qatar, Germany, Jordan and Malaysia.